What does a snapshot of your business look like in two years, four years, or six years from now? It is easy to say you want the company to be successful in the New Year but what will it take to reach the goals? As the leader, look to the future and imagine, strategize, and execute.
- What is your company’s value proposition?
- Are you resistant or open to change?
- As the leader, how are you communicating?
- What does it take for your employees to be fully engaged?
- Where does your company stand financially?
These are all questions to consider when pushing the boundaries, communicating to customers, strategizing and executing business plans and future direction for growth, expansion or sale of the company. We will discuss the first two in this blog and come back to the others in future posts. What solutions do you and your company provide to customers? Your value proposition will guide you to determine if your business is working for those you serve. For many CEOs and leaders, the answer is not as clear as one might imagine. They name the products and services offer without having a clear understanding of the solutions provided to the customer. Let’s talk about Dr. Pepper – it wasn’t about selling soda. The company was selling the opportunity to be part of the Pepper community of parents and kids to help families have a healthier life style. It had almost nothing to do with the actual product and the campaign was a success. Their customers wanted to belong to a community and Dr. Pepper solved that problem. It’s the same for your business! What is unique about what you do? If you imagine something different for two to four years with or without the expansion of what you now do, are you willing to develop the strategy and execute? Do you “amend” your value proposition? Or do you just change it? The marketplace and the global environment are in a constant state of change. Change is part of leadership today. Technology is moving faster than ever – making it important for you and your leadership team to accept change as part of business. Let’s look at this slightly more strategically! Whether it is how your business is marketed, the type of products offered, employees, or sales strategies, you will think outside the box because you are the drivers of your businesses. You have come this far to grow and succeed. To strategize and execute, manage the change with your corporate community. The corporate community, like Dr. Pepper, reaches beyond the walls of your offices and the technology on your desk, on your arm, or in your pocket. Today, your community has grown beyond local through your technology reach. If you and your leadership team are agile, positive change is there for you. Will you imagine, strategize, and execute for the future? Creating a business strategy for success now and in the next few years means looking at your company as a whole. Take that deeper dive to address your value proposition and its components so that you will excel in the delivery to your customers and your team.
